Iulia and Emilia. Or simply, IE, a fresh and original brand, started because Iulia and Emilia love traditional Romanian clothing. Maybe it’s not a coincidence that their initials are IE, a Romanian term which stands for the beautiful, handmade, traditional Romanian blouse.

Iulia Ghenea and Emilia Tudoran, the two talented designers who founded IE Clothing, made a lasting impact through their unique creations, inspired by traditional Romanian clothing. They both graduated from the National University of Arts Bucharest, having a bachelor’s degree in Fashion Strategies and Costumes. Through their astonishing collections, Iulia and Emilia offered Romanian traditions a special place on the catwalk.

IE Clothing creations succeed both in giving a new perspective to traditional clothing and preserving their authenticity. Many details are handmade, carefully hand-stitched just as the Romanian women used to do in the past when they made their pieces of clothing. Their creations can be worn day by day or at special events, guaranteeing astonishing outfits.

At first a university project, IE Clothing has become more and more popular and at present Iulia and Emilia welcome their customers into their own atelier and showroom. The two young designers are living their dream about people rediscovering the incredible beauty of traditional clothing. Through their creative eyes, the Romanian blouse preserves its authenticity but at the same time it is brought into present day. Going back to the roots is in fact a desire to remain authentic and to express one’s individuality. And this is the message that Iulia and Emilia are trying to convey in their creations. The traditional clothing with its natural materials, such as linen, wool or cotton, and with austere lines is doubled with fine embroidery and vivid colors, and thus IE Clothing creations resemble a true jewelry.