Since 2013
Thirteen years of partnerships with institutions, designers, and cultural organisations — connecting the artisans of Eastern Europe with the world.
Institutional Partnerships
Recognised and selected as a partner by global institutions for our unique expertise in heritage fashion curation.
2014
Google selected Blouse Roumaine Shop as an official Grow with Google case study and ambassador — recognising the platform as a best-practice example of using digital marketing to promote local heritage products internationally.
Technology Partnership2015
DeToujours · France
Blouse Roumaine Shop partnered with DeToujours.com, a French platform that curates iconic fashion pieces with cultural provenance. The collaboration connected Romanian craftsmanship with Mediterranean fashion for the first time.
Cross-Cultural Curation2021
Dover Street Market · Paris
Blouse Roumaine Shop exhibited the Romanian suman, the traditional ie, and shepherd vests at Dover Street Market Paris — one of the most influential concept stores in the world — alongside DeToujours.
Luxury Retail Exhibition2026
Chery Romania
Blouse Roumaine Shop partnered with Chery Romania for Romanian Stories — a brand collaboration placing master artisan Gheorghe Ciuncanu and his craft at the centre of a national storytelling campaign. Heritage craftsmanship meets one of the most visible automotive brands entering the Romanian market.
Brand CollaborationCultural Projects
Projects that took heritage fashion beyond commerce — into theatre, alternative retail, and cultural activism.
2014
BRS Initiative
An alternative fashion project that brought traditional artisans into hypermarkets across sixteen Romanian cities. Craftswomen sold their work and gave live weaving demonstrations in spaces where heritage had never been shown before.
Alternative Fashion2015
Paris Theatre
Blouse Roumaine Shop curated costumes and connected artisans with curators for a theatre production of Igor Stravinsky's The Rite of Spring in Paris. Heritage fashion on the stage.
Theatre & Performing Arts2017
BRS Campaign
A dedicated campaign for sustainability and transparency in heritage fashion — advocating publicly for fair payment of artisans, ethical supply chains, and the right of traditional craftspeople to be compensated fairly for their work.
Ethical Fashion Advocacy2020
Bucharest
Two birch branches, a traditional lathe bench, and the craft itself at the centre. Nothing else. After years of seeing its concept replicated, BRS opened a physical showroom in Bucharest that became a statement: craftsmanship needs almost nothing around it to be extraordinary. This aesthetic defined artisanal fashion retail in Romania.
Retail InnovationDesigner & Brand Partnerships
Since 2014, we have partnered with independent designers from Romania, Ukraine, and Moldova — offering curatorial expertise and infrastructure to help new heritage fashion brands find their place in the world.
2014
Ongoing
Since 2014, BRS has worked directly with independent designers from Romania and Ukraine — not just as a retailer, but as a partner in building their brands. Over forty artisans and designers have been featured, many of whom launched their international presence through BRS.
Brand Incubation2017
Ukraine
The platform expanded from Romanian craft to the broader heritage of Eastern Europe — welcoming Ukrainian vyshyvanka and cutwork designers. The traditions of Eastern Europe are interconnected, and the platform exists to represent all of them.
Cultural Expansion2021
RO · UA · MD
Building and exhibiting Romanian, Moldovan, and Ukrainian brands — working directly with designers to create labels inspired by culture and rooted in respect for tradition. The platform's role evolved from retailer to brand incubator.
Multi-Country PartnershipOur Expertise
Thirteen years of curatorial expertise, a verified artisan network across Eastern Europe, and a brand that has defined the heritage fashion category.
13
Years of operation
40+
Artisans & designers
35+
Countries served
Intellectual Property Notice
The name “Blouse Roumaine Shop,” the BRS logo, and all curatorial methodologies, artisan network relationships, brand narratives, and editorial content published on this platform are the proprietary assets of Blouse Roumaine Shop. The artisan network curated by BRS since 2013 — including direct relationships with artisans, designers, and cultural practitioners across Romania, Ukraine, and Moldova — constitutes a proprietary commercial asset developed through thirteen years of investment, fieldwork, and relationship-building. Any reproduction, appropriation, or commercial use of these assets without written authorisation is prohibited. Traditional motifs and cultural heritage elements remain the shared patrimony of the communities that created them. © Blouse Roumaine Shop 2013–2026. All rights reserved.
For collaboration proposals, institutional partnerships, and cultural projects
office@blouseroumaine-shop.com →
