Clothing is a way of expressing oneself, but at the same time, it also leaves an impact on the environment. It is not about having more clothes, but it is about having better clothes that do not harm the planet. This is the philosophy that My Sleeping Gypsy (MSG) stands for.

MY SLEEPING GIPSY is not just another fashion brand. It is a brand that values sustainability, cultural heritage, and community. MSG wants to reconnect people with their roots, the past, and the slow, perfectly imperfect anthropological world. The team at MSG believes that a woman who is connected to her roots is strong both physically and spiritually. Therefore, the brand creates garments that are designed to protect and empower the wearer.

MSG's designs are bohemian and slightly shamanistic, inspired by the rebellious spirit of the '70s and the extraordinary power of Gypsy culture. MSG offers voluminous cuts to embrace all the beautiful imperfections of our bodies and their development over time. The brand uses ornaments as a way of communicating a message of peace and love, which will bring harmony and balance.

MY SLEEPING GYPSY is committed to sustainability and the preservation of cultural heritage. The brand stands on the shoulders of great women who have passed on the knowledge of the handmade craft and the wisdom to preserve it. MSG re-establishes cultural heritage in a contemporary way, offering garments with soul that the wearer can develop an emotional connection with, which will help them to love it and wear it for longer.

MSG owns its production and invests in its employees, ensuring that the brand knows who made its clothes and how they feel while making them. The brand prioritizes local to minimize transportation and carbon output, while supporting local craftspeople to maintain cultural heritage. MSG uses linen, one of the world's oldest textiles, for its durability, water-efficiency in production, and natural properties that allow the skin to breathe.

MSG does not mass-produce its garments and limits production, ensuring that quality is more important than quantity. The brand believes in offering garments that can help the wearer change for the better, make mindful choices, and cherish what we have.

MSG's collections are inspired by cultural heritage, art, and nature. The Epic Flower Shirts collection is inspired by the richness of batik art, which is emblematic in its representation of how the heritage of multiple cultures guides us into the future. The Molfar Woods collection is rooted in the Carpathian Mountains, where folk magician molfar people speak the language of trees, communicate with the wind and lightning.

Each MSG creation requires weeks of work and thousands of meters of embroidery, steeped in stories representing Slavic culture and its deep spiritual meaning. Each model is individually handcrafted in the heart of Kiev, using a conscious selection of animal-free materials. MSG is an experimental studio where art and fashion merge together, keeping old traditions and craftsmanship alive. MSG knows every seamstress and craftsman who works for the brand personally, and it cares about the people and the environment in which the designers work.

MY SLEEPING GYPSY is not just a fashion brand, but it is a movement towards sustainability, cultural heritage, and community. MSG is an inspiration for fashion lovers who want to make a difference and contribute to a better environment. It is a brand that values quality over quantity and believes in offering garments that protect and empower the wearer.

MSG's collections are a visual representation of cultural heritage, art, and nature, and a reminder of the importance of preserving them.