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Preserving artisanal skills is not just a way to uphold traditions and knowledge passed down through generations; it's a form of resistance against cultural homogenization.

Artisans, craftsmen, and traditional creators bring not only technical mastery but also a profound connection to local history and identity. Their right to preserve the identity of handmade work becomes a vital component in maintaining cultural diversity and artistic heritage.

On the other hand, the rights of creators in the market must be protected to stimulate innovation and originality.

In a world marked by mass production and globalization, appreciation and respect for unique ideas are essential to maintain diversity in the artistic and creative landscape.

However, we are witnessing a dangerous trend among some designers who use elements of cultural heritage, such as the narrative of the Romanian blouse or words like "artisan," "craft," and "embroidery," not just to create attractive designs but also to build an ostensibly "clean" brand.

This phenomenon, known as greenwashing, raises crucial questions about the ethics behind these practices.

Our platform, Blouse Roumaine Shop, a pioneering and trailblazing platform in the fashion realm created by artisans, emerged in response to international designers who drew inspiration from the Romanian blouse. Its mission is to connect buyers worldwide directly with the authentic source model. As a reaction to the appropriation of cultural elements, this platform aims to bridge the gap between creators and global consumers, ensuring a more direct and respectful connection to the cultural roots.

Essentially, greenwashing in this context refers to the deceptive promotion of a brand or product as eco-friendly or sustainable when, in reality, their practices do not truly reflect these values. In the case of designers using the narrative of the Romanian blouse or words associated with craftsmanship to build a "clean" brand, it is crucial to question whether they genuinely respect cultural traditions and values or merely exploit their aesthetics for commercial purposes.

Regarding "clean and green" brands on Instagram, their authenticity should be evaluated not just through attractive images but also through transparency regarding material sources, production practices, and environmental impact. An authentic and sustainable brand should not be merely an aesthetic facade but should reflect a genuine commitment to ecological and responsible practices.

Therefore, in exploring these complex themes, it is important to question whether designers inspired by the narrative of the Romanian blouse are truly connected to these traditions or if they superficially exploit these elements to promote their products. Equally important is to be critical in evaluating "clean and green" brands, promoting truly sustainable and authentic practices in the design and production industry

In conclusion, the real artisanal guild today is presented as fragmented and on the verge of disappearance. It is not a perfect community, its members are not infallible or free from mistakes; however, our efforts are directed towards preserving authenticity, even with all its imperfections. We choose not to construct an artificial perception of perfection, composed of beautiful words and quickly delivered products.


We are aware of our shortcomings, of the mistakes we may make, but we strive to maintain integrity and authenticity in each creation. We prefer to deliver truly valuable pieces, even if this process may take more time and effort. We value authenticity over apparent perfection and endeavor to provide works that will endure over time and have a real impact in your lives.